COMMUNE ENERGY


Commune Energy is a startup focused on bringing renewable energy to rural and depopulated areas. Their vision extends beyond clean power; they aim to revitalize local economies by involving communities early in the process. By bridging the gap between investors and residents, Commune Energy ensures that locals not only participate but also benefit directly from the energy infrastructure.

The Commune Energy team needed a cohesive brand identity that reflects their mission to drive regional growth through renewable energy. We began with the logo, which visualizes the symbiotic relationship between investors and communities—two sides of the same coin—showcasing the harmony between two worlds that don't typically intersect.

We then expanded the brand’s visual system using a friendly yet legible typeface and an optimistic color palette. We developed a graphic library featuring modular blocks that can be assembled into mosaics or deconstructed as needed. The result conveys innovation and connection, with a touch of fluidity. This adaptable system will support Commune Energy’s growth and impact in the years to come.

Project Lead: Apolline Daimaru (nowthen)
Art Direction & Brand Identity: Studio Kaki

Typography: Easy Grotesk by Alexander Rütten & Olivia Wood


Art Direction
Brand Identity
Logo
Color + Type  
Brand Guidelines




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