HBO: THE DEFIANT ONES


For the launch of their documentary “The Defiant Ones,” featuring Dr. Dre & Jimmy Iovine, HBO teamed up with Bloomingdale’s to launch an exclusive collaboration for the release with NYC-based artist Ross Riddle. The collab was revealed through 3 custom designed windows at their Midtown store in NYC.

As an integrated part of the design team, we were tapped to help sketch out and design the retail window experience that would showcase the collaboration. We were also in charge of the motion design and overseeing the installation on site with our vendor partner.

The result was music, visualized in three parts. The first window featured synchronized spinning records that spelled out the show name once per cycle. The second window was large dimensional type that featured the artists featured in the documentary. The final window was a collage created and remixed using album covers with motion graphics that helped bring the background to life.

Studio: Outcast / Creative Director: MB / Art Director: Margie Hunt / Designer: Studio Kaki


+ Visual Merchandising
+ Motion
+ Graphic Design


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