MINICAFÉ
Minicafé, situated near the Seine in Paris' historical Île Saint-Louis, is a compact yet inviting café. The owner wanted a brand identity that was catchy and sleek, with a touch of humor.
We settled on clean typography, a minimal color scheme, and a distinctive graphic mark. With this in tow, they are set to serve du bon café, sans pretention.
Brand Identity
Art Direction
Print collateral
Naming