MINICAFÉ


Situated near the Seine in Paris's historical Île Saint-Louis, Minicafé is a compact 7m² café serving good coffee, sans pretention. The owner wanted a brand identity that was catchy yet paired back, with a touch of humor that reflected the café's intimate scale. In 2025, a second location opened up on Rue des Barres, a cobblestoned pedestrain street in the Marais.

The solution centers on a distinctive hand gesture as the primary mark—depicting something small as a playful nod to the original café's footprint, while also evoking the "okay" gesture to signal quality and approval. Paired with clean typography and a minimal primary color palette, the identity has resonated strongly since opening, creating a memorable presence that complements the warm, inviting atmosphere fostered by the owner and stands out in Paris's café landscape.
Naming
Brand Identity
Art Direction
Illustrations
Print collateral
Social




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