MPower


MPower is a women-founded venture capital fund and one of Japan's leading investors in startups at every stage. They provide the funding, network, and expertise companies need to grow—both inside and outside Japan.

MPower was looking to rebrand to appeal to a broader group of companies while maintaining their existing logo. We focused on a minimalistic color palette and typography that exuded trustworthiness. The main latin typeface, Reckless Neue draws from calligraphic influences of early serif designs, blending traditional elements with a contemporary aesthetic. 

We then paired these brand elements with gradients for dimensionality and a tapered line-based graphic system reminiscent of their wordmark to complement their evolved message.

Art Direction: Studio Kaki
Project Lead: Raphael Hodé
Brand Strategy: Appoline Daimaru
UI Design: Joseph Cavé
Studio: nowthen





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