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MPower

MPower is a women-founded venture capital fund and one of Japan's leading investors in startups at every stage. They provide the funding, network, and expertise companies need to grow—both inside and outside Japan.

They were looking to rebrand to appeal to a broader group of companies while maintaining their existing logo. We focused on typography, color, and a line-based graphic system reminiscent of their wordmark to complement their evolved message.

Art Direction: Studio Kaki
Project Lead: Raphael Hodé
Brand Strategy: Appoline Daimaru
UI Design: Joseph Cavé
Studio: nowthen