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The co-founders approached us to expand on their brand identity, having mostly done everything internally up until that point. We began with the logomark which symbolizes a creative spark and the momentum that immediately follows.
We then focused on expanding their color palette beyond their signature blue and finding a display typeface that felt right for their brand voice. Ultimately, we refreshed the logotype, using that brand typeface as a base. Lastly, we created a library of hand drawn graphics built around a similar ethos to the logomark—exuding transformation and energy.