nowthen


nowthen is a product design studio based in Tokyo, Japan taking ventures from 0 to scale. They focus on early-stage startups.

The co-founders approached us to expand on their current brand identity, having mostly done everything internally up until this point. We focused on expanding their color palette beyond their signature blue and finding a display typeface that felt right for their brand voice.

We designed a logomark symbolizes a creative spark and the momentum that follows. We also refreshed the logotype, using the new display typeface. We created a graphic library of hand drawn graphics built around a similar ethos to the logomark—exuding transformation and energy.








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