PARTIFUL
Working directly with the founders, we conducted a short workshop before diving into research for the brand. We created a brand identity that featured a scintillating logo, unique typography, and festive hues. The goal was to create an identity that was not too polished, fun, flexible, and accessible. We created a library of custom shapes derived from the logomark as well as iconography. Reminiscent of the 90s, gradients and stickers add layers and depth to the brand language.
+ Visual Research
+ Art Direction
+ Logo
+ Typography
+ Color Palette
+ Graphic Library
+ Iconography
+ Brand Guidelines
+ Social Media Graphics
+ Website Homepage