Partiful is a start-up in the event space, giving folks a much-needed alternative to Facebook & Eventbrite to plan events in order to bring friends and community together. Allowing users to easily set up an event page, invite guests, and manage RSVPs, Partiful has quickly infiltrated many a friend group and beyond.

Working directly with the founders, we conducted a short workshop before diving into research for the brand. We created a brand identity that featured a scintillating logo, unique typography, and festive hues. The goal was to create an identity that was not too polished, fun, flexible, and accessible. We created a library of custom shapes derived from the logomark as well as iconography. Reminiscent of the 90s, gradients and stickers add layers and depth to the brand language.

+ Brand Workshop
+ Visual Research
+ Art Direction

+ Logo
+ Typography
+ Color Palette
+ Graphic Library
+ Iconography
+ Brand Guidelines
+ Social Media Graphics
+ Website Homepage Mockup

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