Soundol is a music platform designed to help independent musicians make a living through direct listener support.

The Soundol team tasked us with creating their brand identity for the upcoming launch. We started with the logo, merging the letters U and N to form a unique symbol that also resembles a sound wave. The slightly rounded edges convey openness, trust, and friendliness. Additionally, the logo can be extended by elongating the sound wave.

We developed a graphic library using elements from the logo, incorporating photography and texture. This resulted in a dynamic and versatile design system that the team can use creatively for years to come.

Art Direction & Brand Identity: Studio Kaki / Strategy: nowthen

Art Direction
Color + Type  
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