SOUNDOL
The Soundol team tasked us with creating their brand identity for the upcoming launch. We started with the logo, merging the letters U and N to form a unique symbol that also resembles a sound wave. The slightly rounded edges convey openness, trust, and friendliness. Additionally, the logo can be extended by elongating the sound wave.
We developed a graphic library using elements from the logo, incorporating photography and texture. This resulted in a dynamic and versatile design system that the team can use creatively for years to come.
Art Direction & Brand Identity: Studio Kaki / Strategy: nowthen