INFO, EMAIL, IG

YOJO/

YOJO/ is a matcha brand sourcing directly from producers in Uji, Japan built around the Japanese tearoom. Traditional tearooms have low entrances that force visitors to bow as they enter, leaving hierarchy at the door. They're also intentionally small, creating an intimacy that brings people closer together.

The brand carries this philosophy into how people shape their daily spaces and routines. The name itself comes from the traditional tearoom measurement, called Yojohan (四畳半) which means four and a half tatami mats. In the logo, the half (han) is represented by the slash. The logo is set in Nyght Serif—a contemporary typeface with calligraphic roots.

The visual language pulls from tea culture. The palette references fresh spring tea leaves (aoba, or "blue leaves"), dark raku ceramic bowls, and washi paper shoji screens. The brand patterns echo the stripes on vintage kimonos and the linear rows of tea plants. Layouts balance structure with unexpected moments—grounded compositions with occasional misaligned type for a bit of surprise.

Creative Direction: Kohei Okada-Skogorev
Art Direction & Design: Studio Kaki

Art Direction
Branding
Color & Type