Yuba is an online sustainable guide to Paris created by our studio. The name is borrowed from a special river in the Sierra Nevadas, CA. It's meant to inspire the protection of nature & biodiversity.

While creating the brand identity and conducting the art direction for the website, we thought about how to make sustainability cool via design. Fusing a vibrant color palette and friendly yet informative typography, we created a brand and guide that we hope will inspire folks to lead more sustainable lifestyles beginning with their wallet, supporting small businesses & local agriculture.

To see all the branding in action, check out Yuba and follow along here: @yuba.world.

Conception & Branding: Studio Kaki / Development: Vaidas Lamanauskas / UI Design: Alessio Tecleme

+ Naming
+ Art Direction
+ Logo
+ Branding
+ Illustration
+ Iconography
+ Social Media

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