YUBA


Yuba is an online sustainable guide helping users eat sustainably without overthinking it. Yuba believes that supporting small, passionate businesses over chains does more than keep you healthy: it sustains small-scale farmers, protects local ecosystems, and funds the people building a better food system from the ground up.

The brand identity and website art direction translate sustainability into a visual language that feels accessible and engaging. Through a vibrant color palette and approachable, information-led typography, the system balances clarity with personality—shaping a guide that motivates more sustainable behaviors.

Website: Yuba 
Instagram: @yuba.world.

Art Direction & Brand Identity: Studio Kaki
Development: Vaidas Lamanauskas
UI Design: Alessio Tecleme
 + Naming
+ Art Direction
+ Logo
+ Branding
+ Illustration
+ Iconography
+ Social Media


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